Name/Company: L. Priebs GmbH & Co. KG
Street: August-Stieren-Str. 20
Postal Code, city: 45721 Haltern am See
Commercial Register No.: HR A 2870 + HR B 6251
Managing Director: Markus Nelke
Telephone number: +49 (0) 2364 9267-0
E-mail address: email@example.com
Data protection officer:
Name: Dr. rer. nat. Hans Daldrop, GINDAT GmbH
Road no .: Wetterauer Str. 6
Postcode, City, Country: 42897 Remscheid, Germany
Telephone number: +49 (0) 2191 909-430
E-mail address: firstname.lastname@example.org
Types of processed data:
☐ Inventory data (eg names, addresses)
☐ Contact details (eg e-mail, telephone numbers)
☐ Content data (eg, text input, photographs, videos)
☐ Contract data (eg subject of the contract, duration, customer category)
☐ Payment data (eg bank details, payment history)
☐ Usage data (eg visited websites, interest in content, access times)
☐ Meta / communication data (eg device information, IP addresses)
Processing of special categories of data (Article 9 (1) GDPR):
☐ No special categories of data are processed.
Categories of persons affected by the processing:
☐ Customers / interested parties / suppliers
☐ Visitors and users of the online offer
In the following, we also refer to the persons concerned as “users”.
Purpose of processing:
☐ Provision of the online offer, its contents and functions
☐ Provision of contractual services, service and customer care
☐ Answering contact requests and communicating with users
☐ Marketing, advertising and market research
valid from 05/25/2018
1. Relevant legal bases
In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR, the legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 (1) lit. b GDPR, the legal basis for processing in order to fulfill our legal obligations is Art. 6 (1) lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR applies as legal basis.
3. Safety measures
3.1. We take appropriate technical measures in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different likelihood and severity of the risk to the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk. Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and separation. In addition, we have established procedures that ensure the exercise of rights of the persons affected, data erasure and data vulnerability. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of Data protection through technology design and privacy-friendly default settings considered (Article 25 GDPR).
3.2. One of the security measures is the encrypted transfer of data between your browser and our server.
4. Cooperation with contract processors and third parties
4.1. If, in the context of our processing, we disclose data to other persons and companies (processors or third parties), transmit them to them or otherwise grant them access to the data, this is done only on the basis of a legal permission (eg if a transmission of the data to third parties, as to payment service providers, in accordance with Art. 6 (1) (b) GDPR to fulfill the contract), you have consented to a legal obligation or on the basis of our legitimate interests (eg in the use of agents, Webhosters, etc.).
4.2. If we engage third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.
5. Transfers to third countries
If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. GDPR. That the processing is done e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (eg for the US through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
6. Rights of the persons concerned
6.1. You have the right to ask for confirmation as to whether the data in question is being processed and for information about this data as well as for further information and a copy of the data in accordance with Art. 15 GDPR.
6.2. You have in accordance with Art. 16 GDPR the right to demand the completion of the data relating to you or the correction of the incorrect data relating to you.
6.3. In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with Art. 18 GDPR.
6.4. You have the right to demand that the data relating to you provided to us be obtained in accordance with Art. 20 GDPR and to request their transmission to other persons responsible. You have in accordance with Art. 77 GDPR the right to file a complaint with the competent supervisory authority.
7. Right to revoke
You have the right to revoke any declaration of consent in accordance with. Art. 7 para. 3 GDPR with effect for the future.
8. Right to object
You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection may in particular be made against processing for direct marketing purposes.
9. Cookies and Right to Oppose Direct Mail
10. Deletion of data
10.2. According to legal requirements, the storage takes place in particular for 6 years in accordance with § 257 paragraph 1 of the German Commercial Code HGB (trading books, inventories, opening balance sheets, annual accounts, trade letters, accounting documents, etc.) and for 10 years in accordance with § 147 Abs. 1 AO (books, records, management reports , Accounting documents, commercial and business letters, documents relevant to taxation, etc.).
11. Customer Registration
11.1. We process inventory data (eg names and addresses as well as contact details of users), contract data (eg services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. Art. 6 para. 1 lit b. GDPR. The entries marked as mandatory in online forms, are required for the conclusion of the contract.
11.2. Users can optionally create an user account, in particular by being able to view their orders. As part of the registration, the necessary mandatory information will be communicated to the users. The user accounts are not public and can not be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is for commercial or tax law reasons according to Art. 6 para. 1 lit. c GDPR necessary. It is the responsibility of the users to secure their data upon termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.
11.3. As part of the registration and re-registration as well as use of our online services, the IP address and the time of the respective user action will be saved. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with. Art. 6 para. 1 lit. c GDPR.
11.4. The deletion takes place after expiry of legal warranty and comparable obligations, the necessity of keeping the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after its expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); Information in the customer account remains until its deletion.
12.1. When contacting us (via contact form or e-mail), the information provided by the user to process the contact request and its processing acc. Art. 6 para. 1 lit. b) GDPR are processed.
12.2. User information can be stored in our Customer Relationship Management System (“CRM System”) or similar request organization.
12.3. We delete the requests, if they are no longer required. We check the necessity every two years. In the case of legal archiving obligations, the deletion takes place after its expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).
13. Comments and posts
13.1. If users leave comments or other contributions, their IP addresses are based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR stored for 7 days.
13.2. This is for our own safety, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author.
14. Collection of access data and logfiles
14.1. Based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR we process data on every access to the server on which this service is located (so-called server log files). The access data include name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider ,
14.2. Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of seven days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.
15. Online presence in Social Media
15.1. We maintain online presence within social networks and platforms in order to communicate with customers, prospects and users active there and to inform them about our services. When calling the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.
16. Cookies & Reach Measurement
16.1. Cookies are information transmitted from our web server or third-party web servers to users’ web browsers and stored there for later retrieval. Cookies can be small files or other types of information storage.
16.2. We use “session cookies” that are only stored for the duration of the current visit to our online presence (for example, to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the retention period. These cookies can not save any other data. Session cookies will be deleted if you have finished using our online offer and you have e.g. logged out or closed the browser.
16.4. If users do not want cookies stored on their computer, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
17. Google Analytics
17.2. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
17.3. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
17.4. We use Google Analytics to display advertisements displayed within Google and its affiliate advertising services, only those users who have shown an interest in our online offering or who have certain characteristics (eg interests in specific topics or products determined by the visited Web pages) that we submit to Google (so-called “remarketing” or “Google Analytics audiences”). With Remarketing Audiences, we also want to make sure that our ads are in line with the potential interest of users and are not annoying.
17.5. We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
17.6. The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https: // tools .google.com / dlpage / gaoptout? hl = en.
17.7. For more information about Google’s data usage, hiring and opt-out options, please visit Google’s websites: https://www.google.com/intl/en/policies/privacy/partners (“Google’s use of your data when you use websites or apps Our Partners “), https://policies.google.com/technologies/ads (” Advertising Use of Data “), https://adssettings.google.com/authenticated (” Managing information Google uses to show you advertising “).
17.9. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You can also prevent Google’s collection of data (including your IP address) generated by the cookie and your use of the website from Google by downloading and installing the browser add-on. Opt-out cookies prevent future collection of your data when you visit this website. To capture through Universal Analytics on various devices, you must perform the opt-out on all systems used. If you click here, the opt-out cookie will be set: Disable Google Analytics.
18. Google Re/Marketing services
18.1. On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR) we use the marketing and remarketing services (“Google Marketing Services “), LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (” Google “).
18.2. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
18.3. Google Marketing Services allows us to better target advertisements for and on our website so that we only present ads to users that potentially match their interests. If a user is e.g. displayed ads for products he’s been interested in on other websites this is called remarketing. For these purposes, when Google and our other websites accessing Google Marketing Services are directly accessed by Google, a code will be executed by Google and so-called (re) marketing tags (invisible graphics or code, also called “Web Beacons “) incorporated into the website. With their help, the user is provided with an individual cookie, i.e. a small file is saved (instead of cookies, comparable technologies can also be used). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file is noted which web pages the user visited, for what content he is interested and what offers he has clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of the online offer. The IP address of the user is also recorded, whereby in the context of Google Analytics we announce that the IP address is shortened within member states of the European Union or other parties to the Agreement on the European Economic Area and only in exceptional cases to one Google server in the US is transmitted and shortened there. The IP address will not be merged with data of the user within other offers from Google. The above information may also be linked by Google with such information from other sources. If the user then visits other websites, they can be displayed according to his interests, the ads tailored to him.
18.4. The data of the users are pseudonym processed in the context of the Google marketing services. That is Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That is from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users through Google Marketing Services is transmitted to Google and stored on Google’s servers in the United States.
18.5. Among the Google marketing services we use inter alia the online advertising program “Google AdWords”. In the case of Google AdWords, each advertiser receives a different “conversion cookie”. Cookies can not be tracked through AdWords advertisers’ websites. The information collected through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
18.8. Also we can use the service “Google Optimizer”. Google Optimizer allows us to understand how various changes to a website (such as changes to the input fields, the design, etc.) can take place in so-called “A / B testings”. Cookies are stored on users’ devices for these purposes. Only pseudonymous data of the users are processed.
18.9. In addition, we may use the “Google Tag Manager” to integrate and manage the Google Analytics and Marketing Services on our website.
18.11. If you wish to opt-out of interest-based advertising through Google Marketing Services, you can take advantage of Google’s recruitment and opt-out options: https://adssettings.google.com/authenticated.
19.1. With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.
19.2. Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Incidentally, our newsletters contain information about our products, offers, promotions and our company.
19.3. Double opt-in and logging: Registration for our newsletter is done in a so-called double-opt-in procedure. That is after registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the
Storage of the registration and confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.
19.5. Furthermore, the shipping service provider may, according to its own information, transmit these data in pseudonymous form, i.e. without assignment to a user, to optimize or improve their own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletters or for statistical purposes, to determine from which countries the recipients come. However, the shipping service provider does not use the data of our newsletter recipients to write them down or to pass them on to third parties.
19.6. Credentials: To subscribe to the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to give a name in the newsletter for personal address.
19.7. The newsletter is sent on the basis of a consent of the recipients acc. Art. 6 para. 1 lit. a, Art. 7 GDPR in connection with § 7 Abs. 2 No. 3 German Fair Trade Practices Act (UWG) or on the basis of the legal permission according to Art. § 7 Abs. 3 German Fair Trade Practices Act (UWG).
19.8. The logging of the registration process is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR and serves as proof of consent to the receipt of the newsletter.
19.9. Termination / Revocation – You may terminate the receipt of our newsletter at any time, i.e. revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. If the users have only subscribed to the newsletter and terminated this registration, their personal data will be deleted.
20. Integration of services and content of third parties
20.1. Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR), we make use of content or services offered by third-party providers in order to provide their content and services, such as Include videos or fonts (collectively referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We strive to use only content whose respective providers only use the IP address to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web sites, visit time, and other information regarding the use of our online offer.
20.2. The following presentation provides an overview of third-party providers as well as their contents, as well as links to their data protection statements, which contain further information on the processing of data and, for already mentioned here, contradictory possibilities (so-called opt-out):
– If our customers use the payment services of third parties (for example, PayPal or immediate transfer), the terms and conditions and the privacy notices of the respective third party apply, which are available within the respective websites, or transactional applications.